Research & Inspiration

Understanding the Market

Research is crucial. Understand current trends, but also look beyond them. What does your target audience desire? What gaps exist in the market? Your experience in the fashion industry is an asset here, allowing you to discern what resonates with consumers.


Drawing Inspiration

Gather inspiration from various sources – travel, art, history, or nature. As a track coach, you might find inspiration in sportswear functionality or the fluidity of motion. Compile these ideas into mood boards or sketches.